OVER 9,000 MALAYSIANS RAISE FUNDS FOR ENVIRONMENTAL SUSTAINABILITY WITH #SHOPEEGIVESBACK
#ShopeeGivesBack, Shopee’s long-term community initiative, has raised
over RM48,000 from 1 May 2020 to 31 July 2022 for two Non-Governmental
Organisations (NGOs) championing environmentally-conscious efforts in Malaysia.
Over two years, WWF-Malaysia and Zero Waste Malaysia received donations from
over 9,000 donors, including over 5,500 first time donors.
85% of the funds raised went to assisting WWF-Malaysia, a national
conservation trust with more than 90 ongoing projects nationwide. Funds raised
are used to safeguard some of Malaysia’s most iconic wildlife – including the
Malayan tiger, Bornean elephants, Bornean orangutans and sea turtles – from
threats such as poaching and habitat loss. WWF-Malaysia continues to address
environmental issues to spread awareness, support education and research, and
conserve the local landscape flora and fauna, water, soils, and other natural
resources.
Huiyan Pan, Head of Brand Marketing at
Shopee Malaysia said, “Shopee is
moved by the reception of the community in supporting the efforts of our NGO
partners in contributing towards environmental change. We firmly believe that
with greater awareness and support from shoppers on our marketplace, we can
strike a balance towards building a long-term, sustainable future for the
environment and the economy.”
“Shopee appreciates being able to play a part in WWF-Malaysia’s
conservation efforts and is thrilled to hear about the efforts that have
reduced 90% of snare encounters for the Malayan tiger. In 2020 and 2021, more
fresh sightings of the tigers, including a mother and three cubs, were
discovered in the Belum-Temengor Forest Complex,” Pan continued.
During Ramadan in 2021 and 2022, these two NGOs saw a collective
month-on-month increase in donations of 85% and 113% respectively, from March
to April compared to other months through #ShopeeGivesBack. Of the 1,400
donations received, WWF-Malaysia and Zero Waste Malaysia saw 1,000 first time
donors donating during a time where generous Malaysians were giving back to
communities and causes close to their hearts and values.
“The majority of our donations come from the public, hence the
#ShopeeGivesBack platform has helped us reach wider audiences to raise the much
needed public support that ensures the continuity of WWF-Malaysia’s vital
conservation projects. WWF-Malaysia is also taking action to promote sustainable
lifestyles and increase resilience to climate change through policy advocacy
and conserving natural ecosystems,” said Helina
Yow, Director of Partnerships, WWF-Malaysia.
#ShopeeGivesBack was launched on 1 May 2020 to help the underserved
communities in Malaysia across four areas: underprivileged communities
development, children and family services, health charities, and environmental
charities. The platform provides Malaysians with an online avenue to support
their favourite causes in the most convenient way. Shopee ensures that these
NGOs have credible track records and are registered with the Registry of
Societies.
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